Great music is fundamentally less dependent on synthesizing technology and accruing production value. Thankfully I believe in classic artistry; voice and lyrics are purest forms of musical essence and no amount of technology can epitomise these factors. I have little or no time for current (popcorn) music; fads, effort, desire and white-collar commerce does not constitute to good music, timeless music. The old school will forever be my new school, Amen.

– Creative Director